Our company’s mission is to build strong relationships with professional
salons and stylists based on integrity, honesty and good business practice.
Our goal is to provide professional-only products and education services
at a level that will inspire our customers to become more successful, thus,
creating a driving loyalty to our company.
Our vision is to be the leader as a wholesale, full-service beauty distributor serving our customers with products and education services causing an acceleration of growth within their businesses.
 
  We currently represent companies that have our same philosophy of supporting independent salons with products that are available only in professional salons. Each of our primary brands believe that the continued success of independent salons will be based on their commitment of exclusiveness with their clients.
 
Scruples - Haircare with Integrity…Always Ethical Always Professional
Italy - Dedicated to the Future of Beauty in the World.
Enjoy - Hairdresser Power
Sojourn - Positive Chemistry for Hair.
Bennie Factor
Michael O'Rourke - Rock your hair!
White Sands – All of our products define quality, style and performance.
Brazilian Blowout- Hairdresser Power
Onesta - Beautiful Hair - Free Yourself of Harmful Chemicals
ProRituals – Advanced hair care and color line
Marcia – Brazilian Keratin Treatment
Jessica – Colour that Inspires. Gel that Endures.
Di Biase – Hair Extensions
Murad – Where Haircare Meets Healthcare
   
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