Framesi founder Roberto Franchina believed that the professional hairdresser plays one of the most important roles in our society, because when people feel beautiful, they present themselves with more confidence and are more successful in their daily endeavors. This is why, since its founding in 1945, framesi has been dedicated to supporting the professional hairdresser with products and programs that enhance the artistry of beauty.

“Better Beauty = Confidence and Success”

Framesi products have always been professional only, sold exclusively to licensed hairdressers. Believing that the hairdresser should always have the authority to recommend the best products for her client, Framesi never sells its products to retail chains or discount beauty outlets. Diversion of framesi products is almost non-existent; in fact, Framesi has the lowest rate of diversion in the industry according to A.C. Nielsen.

Framesi conditioning and styling products allow the hairdresser to increase client satisfaction and build retail business. Always on the cutting edge of technology, Framesi products feature the newest, most revolutionary ingredients, the latest fragrances and elegant but contemporary packaging.